The War for Talent
Caring for women across the employee experience:
The dual stressors of inflation and looming economic uncertainty have rippled across the workforce, and employees are looking to their employers for help.
Demonstrating employee care — curating an employee experience that promotes holistic wellness — has emerged as a key differentiator for employers as they compete for talent. When done well, employee care fosters a happier, healthier workforce, and ultimately unlocks greater loyalty and engagement as a result.
Yet, caring for a heterogenous workforce calls for deeply understanding the unique needs of employees, and MetLife’s Employee Benefit Trends Study 2023 indicates that many women feel left behind. Across age groups and sectors, a troubling gender “care gap” has emerged, leading to worse outcomes for female staff and their employers.
Closing this gap requires a tailored approach to delivering employee care: one that takes into account women’s unique experiences in the workplace, particularly their financial health. Here, we’ll discuss three ways to care for women’s unique needs, close the gender care gap, and improve outcomes across the organization.
A safe and supportive workplace environment plays a pivotal role in creating a culture of care. And MetLife’s research has shed light on aspects of the employee experience that women value most.
Supportive and empathetic management is a must — and women, in particular, seek greater recognition and appreciation for their work. They also want to feel heard, and two-thirds of women identify listening to employee feedback as a must-have to demonstrate care. Finally, women feel invested in employers who care for their future, and crave more opportunities to build professional relationships and develop new skills.
Crucially, women, especially caretakers, seek more flexibility than they are currently receiving from their employers. The stressors of the past three years have hit women especially hard, and women are now 7% less likely to say their employer offers the flexibility to manage work-life balance than they were in 2020.
Employers have an opportunity to address this by extending as much flexibility as possible — for example, by allowing employees to choose their own hours or work remotely some or all of the time. Organizations can implement listening mechanisms to solicit employee feedback, and train managers in empathetic leadership so they can more effectively recognize each employee’s contribution to the team.
Lastly, employers can invest in mentorship programs and upskilling initiatives — including those tailored specifically to women — to help female staff develop the skills and relationships they need to grow.
While a strong workplace culture is central to the employee experience, truly caring for the women in your workforce calls for addressing the elephant in the room: compensation.
Female employees have historically faced more financial pressure than their male colleagues due to the gender wage gap. While this gap is narrowing, it still persists — and our research indicates that women feel significantly more financial stress than men in the wake of the pandemic.
Perhaps not surprisingly, day-to-day financial concerns, such as the cost of living, losing the value of savings to inflation, and lingering debt, top the list of women's financial stressors. But four in ten women say they’re not paid well enough for the work they do, and 39% are concerned they won’t save enough to retire.
Employers have an opportunity to help. In addition to taking steps to assess gender equity in compensation within their organizations, employers can consider tying cost of living increases to the true rate of inflation and expanding retirement benefits to support female employees.
Workplace benefits and programs can support each aspect of an employee’s holistic well-being, including their physical, mental, social, and financial health. They’re also essential for employee care: four in five women say a wider array of benefits would show them that their employer cares about their well-being.
Yet, women crave a wider range of benefits than they’re currently receiving from employers. Just 49% of women say they’re satisfied with their wellness benefits and programs, compared to nearly two-thirds of men. In particular, women want their employers to offer innovative benefits including cancer insurance, vision care insurance, and critical illness insurance — and many find their employers falling short.
Employers can help bridge this gap by broadening their benefits offerings. But, to do so effectively, they must also address benefits affordability. Three-quarters of women say their employers can care for them by addressing the affordability of healthcare benefits. Employers should look for opportunities to help female staff access their benefits — for example, by covering a greater share of employees’ benefits and including coverage options with lower out-of-pocket costs — to demonstrate care.
Employers are facing uncertain times, and employee care can help organizations boost loyalty, engagement, and productivity to weather the storm. However, doing this effectively requires understanding — and responding to — the needs of a heterogeneous workforce, including the unique pressures facing female employees today.